Archive for October, 2013

Oct
25

The money is NOT in the list!

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The cream of the crop businesses in the world, big and little, has something in common: They establish relationships with their customers on an emotional layer and then nourish those relationships.

A lot of small marketers get this wrong.

They utilize their marketing channels – Sending email, posting in Facebook, Sending Twitter etc… by only broadcasting sales messages to their market.

When they send out email – They hard sell.

When they post in Facebook. All they do is to push their products.

You are more likely to discover them sending links to their sales pages and opt-in pages, than reaching out to customers and future customers, and offering them help.

If every email you send or every message you type is to get someone to buy your products.

Then you are too short-sighted.

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Categories : sales
Comments (6)