Oct
31

Sales Pages And The Age-Old Question

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Sales pages have changed through the years. It seems you see fewer long sales pages online and see more short sales pages or a sales video with no real written sales copy. But are marketers testing what works best in their market?

Or are they listening to that one person who gets on the Warrior Forum and spouts off about how much he hates to read long copy?

Are marketers going with short copy because they are lazy or don’t know how to write compelling long copy, or have they studied sales copy and know what converts?

It seems like so many sheeple marketers join the parade as soon as they hear the loud drums and lively music. They don’t stop to consider whether this parade is the real deal and will take them where they want to go.

Personally, I could go on and on about how much I hate to watch video sales pages and much prefer to read copy, but am I my target customer?

Sometimes yes, sometimes no, depending on which of my niches I’m looking at. But I sure as heck shouldn’t decide whether to use short copy, long copy, or video copy based on what I like.

Yet, I see so many marketers doing that. In a nutshell – test new ideas to see if they work. For that matter, test old ideas to see if they still work. Tell me what you think. Just sound off in the comment box below.

Comments

  1. James says:

    Hi Jaz,

    With a sales page long or short you can read about the product and will know what it is supposed to be and do then go check the price to see if it is one that you have the funds to get. Most of the time. On some you have to click the order/pay now button th see the cost/price.

    Videos are about the same. Some times the price is shown and others you have to watch to the end before it tells the price. Some videos explain what it is and what it should do. Some drag it out too long and some you don’t have any ideal what it is or does after you have seen a 15 minite to 90 minute video.

    I had rather read a sales page and if I want to reread a part of it I can. with a video you have to watch the whole thing again if there is part of it you want to hear again but they say video sales.

    Kind of like the ad swaps crap. I have been told they work. Yep when I see something that has my friend (name) let me give this to my subscribers,you need to get this before they start charging,I don’t know how much longer this will be free 90% of the time I close or delete the email. I saved them for a long time but my computer is getting full of saved emails that will only sit there and worthless. A lot of emails have had opt-in for this or that for so long and nothing else that they never get opened and if they do it is to see who sent it. The blind opt-in are bad. I signed up a few days for something that I was already on the persons list and had gotten the product a year ago.

    James

  2. Jarret says:

    I think what is more annoying about video is the “trick” used to hide the buy button until a certain point in the video is reached. I’d much rather see the video + transcript + button right there. Otherwise I just might hit the <– button 🙂

  3. Peter Chen says:

    Long sales copy bores me, I hate to read them.

  4. Ruzie says:

    Hello, Jaz.

    I pretty much agree with James there. Very seldom I would watch a video featuring the author. I would more likely to watch a video that explains about how a product works.

    Thank you for this thought provoking post. Have a great day! 🙂

  5. Jaz Lai says:

    Sometimes long sales video does bored me to death.

    Well there are no hard and fast rules on the internet. Just make sure you test it and see if it works for you.

  6. Hi Jaz,

    Good day! for me i prefer to have short and precise sales letter…should be able to get the message clearly…i’m fine to watch videos also but again it must short and direct…and be able to explain clearly what the product is all about…direct to the point…you know what i mean…nice posting and have a great day ahead!

  7. Kerry says:

    Hi Jaz,
    I prefer a sales letter I have control over, whether it’s long form or video. Most of the vids don’t give you any controls so you can’t ‘rewind’ to catch something you missed or didn’t understand, nor can you see how long they are until you get top the end. I guess the long form written letter is preferable – you have full control.
    Cheers, Kerry

  8. chel says:

    Hi Jaz,
    Confuse about that prefer more explanation about that.Thanks
    Wish great day.
    chel

  9. Graham C says:

    I think that a mixture of the two works well. That way you can find the two types of people that they apeal to. You should keep your options open to find the best people out there !

  10. Winson Lim says:

    Hey Jaz,
    I prefer long salesletter rather than long videos man, it just plain boring and a waste of my time. When I saw a video running on a salespage, the next I do is to closed the website and move on.

    My long salesletter converts pretty well even with no income proof, just plain simple with many bullet points of benefits.

    I’m abit surprised that Bro Sempio, a friend of mine in Church is also on your list. Hahas What a small world.

    But yeah.. if you want high conversions, write a long one and if want to include video, make it a short one with income proofs.

    Cheers!

    Winson

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